Online shopping is popular and convenient way of purchasing goods and services. People shop online for various reasons, such as saving time, comparing prices, accessing a wider range of products, avoiding crowds and queues and enjoying the comfort and privacy of their own homes. Online consumers are looking for different things when they shop online, depending on their needs, preferences, and goals.
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Some of the common factors that influence online shopping behavior are product quality, price, delivery speed, customer service, security, trust, reviews, and recommendations. Online retailers need to understand and cater to these factors in order attract and retain customers and increase their sales and profits. It’s All About You!
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